I want to begin today by sharing a truly special experience. This past week, I had the honour of celebrating the wedding of a lovely Brazilian couple in Curaçao. For those who haven’t been, it is a magical island in the Caribbean with a unique status: Curaçao is an autonomous country within the Kingdom of the Netherlands. The joy of the occasion was matched only by the beauty of the setting.
But, as is often the case, the journey itself brought its own story. While I was waiting at the airport for my flight to board, on my way back to Brazil, I came across an intriguing challenge on Instagram. It invited people to ask an A.I. platform to respond to three prompts, each meant to offer insight into one’s identity:
Act as a personal insight analyst. Based on your birth date, what major historical events, global shifts, and generational patterns shaped the world you were born into? How might these influence your worldview and personality?
Use your zodiac sign, numerology, and Chinese animal year to construct an archetypal identity blueprint. What emotional strengths, blind spots, and recurring life challenges might emerge from those patterns?
Build a timeline of your life in seven-year cycles. What themes have likely marked your journey so far, and what might lie ahead?
The first prompt needed some clarification. The AI assumed I had been born and raised in the United States and shaped its answer accordingly, focusing on American events or major global trends. Once I explained that I had lived in Brazil, Israel, and the US, the results became slightly more accurate—but still not particularly insightful.
The third prompt was even less impressive. It simply regurgitated generic stages of psychological development, without tailoring them to the specific events or environments that shaped my life.
The second prompt, however—the one that asked the AI to combine my zodiac sign (Cancer), numerology, and Chinese zodiac year—produced a personality profile that felt, surprisingly, quite accurate.
Now, this brings me to a rather ambivalent relationship I have with the zodiac. Intellectually, I find it to be absolutely nonsense. And yet, quite often, when I read the descriptions for my sign, Cancer, I discover a good fit for who I am. This recent interaction with the A.I. brought that ambivalence right back to the surface, and it left me with a few questions. Is the A.I.'s description so accurate because these profiles are written in such broad and general terms that almost anyone can find themselves described within them? Or is it because, against my own rational judgment, I really do exhibit a classic "Cancer" personality? Or is it, perhaps, because I want to believe that I have the positive attributes that the A.I. or the Zodiac attributed to me, and I'm simply focusing on the parts that align with my desired self-image?
This whole exercise—this question of identity and self-perception—feels especially pointed this week. To some extent, even entertaining the zodiac puts me at odds with Parashat Shoftim. In Devarim, we read:
“When you enter the land that your God ה׳ is giving you, you shall not learn to imitate the abhorrent practices of those nations. Let no one be found among you who consigns a son or daughter to the fire, or who is an augur, a soothsayer, a diviner, a sorcerer, one who casts spells, or one who consults ghosts or familiar spirits, or one who inquires of the dead. For anyone who does such things is abhorrent to יהוה...[1]
This is a strong rejection of divination, astrology, and other forms of spiritual fortune-telling. And yet, the truth is that our ancestors were not foreign to the zodiac and did not live in a bubble where other cultures had no impact on their lives. We have found synagogues as old as the 4th century with magnificent floor mosaics depicting the full circle of zodiac signs. Many practices we now consider quintessentially Jewish—like the Passover Seder, the sevivon, or even dressing in costume on Purim—were borrowed and adapted from other religious or cultural contexts.
When Judaism is at its best, this creative interplay with external influences leads not to assimilation, but to revitalisation. It renews old traditions and allows us to sanctify the new. As Rav Kook, the first Ashkenazic Chief Rabbi of the Land of Israel, once taught: הישן יתחדש והחדש יתקדש — “The old will be renewed, and the new will be made holy.”
But what happens when our engagement with the dominant culture leads us away from holiness? What happens when we adopt not new rituals, but new values—values that stand in direct opposition to what our tradition holds sacred?
What happens when we abandon the idea of fighting all forms of idolatry and succumb to adherence without questioning? When we pursue and exercise power without limits? When we abandon the moral code our tradition insists we live by—simply because we can?
In his commentary on Parashat Shoftim, Rabbi Jeffrey Salkin writes:
“The Jews must be different from other people. This is the essential lesson behind many of the Torah’s laws—to ensure that the People of Israel will be an am kadosh, a holy people. In this context, the Israelites must reject the ritual elements of the Canaanite religion. It is interesting to note that most of those practices are connected to death—the ritual offering of children, and attempting to speak to the dead. By rejecting those practices, Judaism guaranteed that it would become a religion that celebrates life, not one that glorifies death.”[2]
This is a powerful statement—and one we often take for granted. But in a world where even the most insular Jewish communities are deeply shaped by broader cultural values—values like unchecked individualism, the pursuit of fame and power, or the accumulation of wealth without ethical boundaries—can we still honestly say that Judaism is a religion that celebrates life?
Or is that, like the zodiac profile for Cancer, just a flattering description—more about how we wish to be seen than who we actually are?
As we journey through Elul, a time set aside for honest self-examination, we are invited to ask these difficult questions. Who are we really becoming—both as individuals and as a people? What values are shaping us? What narratives are we believing about ourselves—and are they true?
Let us resist the temptation to cling to the most comforting descriptions, whether written in the stars or in our sacred books. Instead, may we have the courage to look clearly at our lives, to hold ourselves accountable, and to recommit to the sacred task of becoming holy.
Shabbat Shalom!
[1] Deuteronomy 18:9–12.
[2] Jeffrey K. Salkin The JPS B’nai Mitzvah Torah Commentary, p. 88/578 (e-book)